Social Enterprise Brand

Inspired by the COMMON community collaborative brand for rapidly prototyping social ventures, I kickstarted the first open source collaborative brand for social enterprise under the Creative Commons license (not a trade mark in sight).More than just a logo, the brand identity represents a community of for-profit business which have an explicit social and/or environmental purpose, and, are set up or reconfigured to create shared value for all.Under the Creative Commons attribution license (CC BY) social enterprises can ‘distribute, remix, tweak, and build upon’ the brand. This is the most accommodating of licenses as I wanted to protect the meaning and integrity of the brand – which will be self-regulated by the community to ensure genuine use - but let licensees do what they like with it.

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Use of his brand includes the existing classification of social businesses so that we no longer need to distinguish between a 'social enterprise' and a 'social business'. In America if you are a social entrepreneur you set up a social business – simple.Here's to a future of social businesses who believe that profit is good.Cheers, Richard Patey

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